Privacy Policy

Sardel Inc. (“Sardel”, “Company”, “we”, “our”, or “us”) sells high-quality cookware, kitchenware, and pantry products (the “Products”), which are sold on our website (the “Site”), available at www.sardelkitchen.com. This Privacy Policy (the “Privacy Policy” or “Policy”) covers the Site and any services offered by Sardel, including the sale of our Products and associated services (together with any and all future online and offline offerings provided by or on behalf of Sardel, the “Services”).

This Privacy Policy describes the types of information, including personally identifiable information, we gather from people visiting our Site and from individual users interacting with the Services and/or buying our Products (“Personal Information”), and how we use, transfer, and secure such information.

This Privacy Policy applies to you (“you” or “your”) whenever you use our Products, visit our Site, interact with us, or otherwise access or use any of our Services. By accessing our Site or using any of the Services, you agree to be bound by this Privacy Policy and you expressly consent to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Policy. Each time you use our Site or our Services, the current version of this Privacy Policy will apply.

This Privacy Policy is governed by the laws of the United States. Please read this Privacy Policy carefully and make sure that you fully understand and agree to it. If you do not agree to the terms of this Privacy Policy, please do not use the Site or any of our Services.

I. Types of Information We Collect

We collect the following categories of Personal Information:

A. Information You Provide Directly to Us:

We may collect Personal Information that you provide to us, such as your first and last name, email address, mobile phone number, telephone number, address (shipping and/or billing), and other shipping or billing related information, as well as any other information you choose to provide when you use our Services, or otherwise communicate with us or contact us through our Site. We may collect information from your communications with us, such as when you email us or contact customer service.

B. Information collected or generated automatically:

Cookies and Other Tracking Technologies. We use cookies to secure and improve our Services and improve your user experience. “Cookies” are files that are placed on your computer or other device by the websites you visit. You can control cookies, typically through your browser settings, which will allow you to accept all cookies, to be notified when a cookie is set, or to reject all cookies. Disabling cookies through your browser settings may impact your ability to interact with certain features of our Site. We may also use additional technologies to help track user activities and preferences. For more information, see https://www.allaboutcookies.org/ and learn how to disable these tools by opting-out of third-party cookies and mobile device ID practices for targeted advertising.

When you visit or interact with our Site, or use our Services, we may collect or generate certain information about you, including through the use of “cookies” and other tracking technologies, such as your Internet protocol (IP) addresses, browser type, browser language, internet service provider (ISP), resource requested, date and time of resource request, and HTTP referring resource (if provided by the browser), operating system, and/or clickstream data. We aggregate this data, and may combine this data with other information we collect about you to better understand how visitors use our site, improving user experience, and to help manage, maintain, and report on use of our website.

We also use the Shopify platform. As such, we use Shopify cookies and other tracking technologies to provide and improve the Site. You can learn more about how Shopify gathers and uses personal information by visiting the Shopify Cookie Policy.

We use Google Analytics on our Site to collect usage data, analyze how users use the Website, and provide advertisements to you on other websites. For more information about how to opt out of this practice, visit the Google Analytics Opt-Out Add On page.

Certain third parties place cookies and pixels on our Site. These companies may use that data to show you more relevant advertisements and promotions. You can learn more about your ability to control privacy settings at these companies’ websites.

When you visit our website, register, or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. If you do not want us to collect such information about you, please contact us at hi@sardelkitchen.com.

Behavioral Advertising / Re-Targeting. We partner with third parties to display advertising on our Site and manage our advertising on other sites. Our third party partners may use technologies such as cookies to gather information about your activities on our Site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertisements. You will continue to receive generic advertisements.

Information From Other Sources. We may receive your Personal Information from other sources. For example, if you follow or engage with us on social media, we may receive your basic profile information from the platform operator. We may also receive your contact details (e.g., your name, contact details, preferences, and interests) through the use of tools and channels commonly used for connecting brands with individuals, such as Instagram and Facebook. Please see the privacy policy for the applicable social networking site to learn more about how these social networking sites share your personal information.

II. Information Uses

We use Personal Information for a variety of business purposes, including:

• To provide and fulfill requests for our Products and/or Services

• To process payment for Products or Services purchased

• Send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance, and otherwise communicate with users of our site or customers

• Measure interest in Sardel’s Products and/or Services

• To send you emails about our store, new products, and other updates. Such emails include instructions to opt out of receiving any future marketing emails; you can also email us at hi@sardelkitchen.com to opt out.

• To develop and/or improve our Products and Services, including your user experience

• To create aggregated statistical data, which we may use for a variety of different purposes, including research, internal analysis, analytics, and any other legally permissible purposes

• Comply with applicable legal requirements

• Prevent potentially prohibited or illegal activities

• Enforce our Terms of Use

III. Information Sharing

Service Providers: We may transfer Personal Information to third parties, including third party service providers, for the purpose of providing the Services. The third-party service providers that we use will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us and/or to carry out work on our behalf relating to the Site.

Personal Information will also be shared with third parties (including third parties that may be located in other countries) in order to provide the Services, including but not limited to transaction processing and fraud prevention.

We use Shopify, Inc. as our e-commerce platform. This platform allows us to sell our Products online and simplify your user experience. When you access or place an order with Sardel through the Site, Shopify collects certain Personal Information from you. Please refer to Shopify’s Privacy Policy, available at https://www.shopify.com/legal/privacy. Shopify stores your information through its own data storage, databases, and the general Shopify application.

Analytics: We may use third parties, such as analytic providers like Google Analytics, to analyze traffic to the Site and other ways users interact with the Site. We use the data we get from Google Analytics to improve our Site and our Services. How Google uses and collects information through Google Analytics is governed by the Google Analytics Terms of Service, available https://www.google.com/analytics/terms/us.html, and the Google Privacy Policy, available at https://policies.google.com/privacy. To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at http://tools.google.com/dlpage/gaoptout. You may find additional information about Google Analytics at https://policies.google.com/technologies/partner-sites.

Legal Compliance: We may disclose or allow government and law enforcement officials access to your Personal Information, in response to a subpoena, search warrant or court order (or similar requirement), or in compliance with applicable laws and regulations. Such disclosure or access may occur if we believe in good faith that we are legally compelled to do so, or that disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, fraud, or other wrongdoing. We may also elect to disclose your Personal Information when we believe it is necessary to protect the rights, property, safety of Sardel or other persons, or as otherwise required or permitted by law, including any contractual obligations of Sardel. In addition, we may disclose your Personal Information in connection with any merger, restructuring, reorganization, sale of the Company, assets, financing, or acquisition of all or a portion of our Company to another company.

IV. Security of Personal Information

We take reasonable precautions and follow industry best practices to make sure your Personal Information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. However, we cannot and do not guarantee the absolute protection and security of any Personal Information.

The security of your use of your account relies on your protection of your user name and password. You must promptly notify us if you become aware that any information provided by or submitted to your account has been lost, stolen, or used without permission, or if you believe that unauthorized access to your account has occurred.

V. Links to Other Websites

The Site may contain links to other websites. Once you have used these links to leave our Site, you should note that we do not have any control over other websites. Therefore, we will not be responsible for the protection and privacy of any information you provide while visiting such other websites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy policy applicable to the website in question.

VI. Communications

We may contact you with information regarding our Services and your use of them. Certain of these communications are integral to our ability to offer the Services, such as communications relating to billing issues, and so you will not be able to opt out of them.

We may also contact you with promotional-related messages. If you no longer wish to receive these promotional communications, you may opt-out of receiving them by following the instructions included in each communication.

VII. Children’s Privacy

We do not knowingly collect, maintain, or use Personal Information from children in connection with the features of our Site or Services. Any users under the age of 18 must have their parent’s permission to access the website. If we become aware that an individual under the age of 13 has provided personally identifiable information through our Site or Services, we will immediately remove the individual’s personally identifiable information from our files. If you learn that your child has provided us with Personal Information without your consent, you may alert us at hi@sardelkitchen.com.

VIII. Not Intended For International Use

The Site and our Services are intended for use within the United States. The laws governing the collection and use of information within the United States may be different from the laws of your country. If you decide to use our Site or Services, or share your Personal Information with us, you are agreeing to be governed by the laws of the United States, and you are explicitly accepting that your Personal Information may be transferred to, stored, and processed in the United States, where laws regarding processing of personal information may differ than the laws of other countries.

IX. California Privacy Rights. These additional disclosures apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“ CCPA ”) provides certain rights to California residents. The words used in this section have the meanings given to them in the CCPA, which may be broader than their common meaning.

A. Notice of Collection. As described above herein, we collect and use several categories of personal information about you for our business purposes. Some of this information is shared with our trusted service providers in order to improve your shopping experience and to complete your order.

B. Request to Know / Request to Delete. You have the right to request that we disclose certain information to you about our collection, use, and disclosure of your personal information over the past 12 months. You also have the right to request that we disclose the specific pieces of personal information we collected about you. Once we receive and confirm your verifiable consumer request, we will disclose to you the specific pieces of personal information we haveretained about you, if any. You also have the right to request that we delete any of your personal information that we collected from you and retained, with certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We reserve the right to retain and will not delete information that is necessary for us or our service providers to retain in order to:

• Complete the transaction for which we collected the personal information, provide a product or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

• Debug products to identify and repair errors that impair existing intended functionality.

• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

• Comply with a legal obligation.

• Make other internal and lawful uses of that information that are compatible with the context which you provided it.

C. How to Request to Know or Request to Delete. You can submit verified consumer requests by emailing us at hi@sardelkitchen.com. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.

D. Right to opt out. You have a right to opt out of any sale of your personal information. We do not sell your personal information to any other retailers. However, our website integrates technologies of trusted advertising partners (third-party companies) that allow the recognition of your device and the collection of information about your browsing activity in order to provide advertisements about goods and services likely to be of greater interest to you. In particular, these partners collect information about your activity on our site to enable us to show advertisements for our products and/or services to you on third-party websites and apps. If and to the extent “sale” under the CCPA is interpreted to include advertising technology activities such as those implemented specifically for interest-based advertising, we will comply with applicable law as to such activity. To opt out of interest-based advertising, email us at hi@sardelkitchen.com

E. Authorized Agent. You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

F. Right to Non-Discrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. We will never discriminate against you for exercising your privacy rights. However, there are certain functions of our website that are only available to account holders.

G. Financial Incentives. Financial incentives are programs, benefits, or other offerings, including payments to consumers as compensation, for the disclosure, deletion, or sale of personal information about them. There are no penalties for requesting disclosure or opting out of sharing of your personal info. However, if you request to delete your data (delete your account) we can no longer offer you certain discounts and promotions that are tied to your account. The value we obtain from collecting and analyzing data about account holders’ use of the website and purchases is less than or equal to the value of the promotions and discounts we offer exclusively to those account holders. We also from time to time offer discounts connected to consumer’s submission of their email address or other personal information. The value of these discounts is greater than or equal to the value we obtain by being able to reach you about promotional offers. You can always opt out of our marketing emails or SMS messaging at any time.

H. Shine the Light. California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding its disclosure of personally identifiable information to third parties for their direct marketing purposes.

G. Consumer Affairs. Under California Civil Code Section 1789.3, California residents are entitled to the following specific consumer rights notice: If you have a question or complaint regarding the Website, please send an email to hi@sardelkitchen.com. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs.

X. Other State Privacy Rights. If you are a resident of the states of California, Virginia, Colorado, Utah, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Montana, Nevada, or Connecticut, you may have certain rights under applicable data privacy laws. Not all of the foregoing states’ rights apply to our collection and processing of your Personal Information. Other state laws not described above may give you privacy rights and remedies. If you believe any state rights do apply to us and you wish to exercise such rights, please contact us

XI.Changes to this Policy

We reserve the right to modify this Privacy Policy at any time. We may update and amend this Privacy Policy from time to time by posting an amended version on our Site. Changes and clarifications will take effect immediately upon their posting on the website. Each time you use our Site or Services the current version of the Privacy Policy will apply.

XII. Terms of Use

This Policy is expressly incorporated into our Terms of Use. Any dispute between you and us regarding the privacy of your Personal Information is subject to this Privacy Policy and our Terms of Use, including limitation on damages, resolution of disputes, and application of applicable law.

XIII. How to Contact Us

If you would like to contact us with questions or comments regarding this Privacy Policy or our data collection and dissemination practices, please email us at hi@sardelkitchen.com.